Even more interesting is how he apparently convinced Altoona, Pennsylvania, a city of 50,000 people (the tenth most populous city in the state), to officially change their name to Pom Wonderful Presents: The Greatest Movie Ever Sold, Pennsylvania for a period of 60 days. Am I the only one who thinks this is absolutely nuts and absolutely brilliant at the same time? The city gets instant recognition and so does Spurlock's film. It is a win/win! Plus, Spurlock is paying Altoona $25,000 for their temporary name change, which will be used to fund the police department. The downside is that their city will be named Pom Wonderful Presents: The Greatest Movie Ever Sold for 60 days. Yuck. But overall, it is a very creative marketing strategy, don't you think?
Maybe I will change my name to my favorite food brand, Nabisco. That's Mrs. Nabisco, to you.
Happy Hump Day!